Profound (tryprofound.com) sells a 7-day free Trial, a $99/month Agency Growth plan, and custom-priced Enterprise plans (checked Oct 2026). Here is what it really costs, what it takes to run, and when a done-for-you alternative makes more sense.
Updated October 7, 2026.
Profound AI (tryprofound.com) publishes three options: a 7-day free Trial, an Agency Growth plan at $99/month for agencies (full client workspaces are a $399/month add-on), and an Enterprise plan with custom pricing that requires a demo (checked October 7, 2026). The Trial tracks 50 prompts daily for seven days across three answer engines (ChatGPT, Gemini, and Google AI Overviews). Enterprise unlocks custom prompts, up to nine answer engines, API access, SSO/SAML, SOC 2, and dedicated Slack support, according to Profound's pricing page.
Rankability's review reports that enterprise deployments commonly land around $2,000–$5,000+ per month. Those numbers are reported, not official.
The other cost is running it. Profound's AI Marketer and Agents can research, write, and publish content, with an approval step before anything publishes, but someone on your team still sets priorities, reviews the work, and earns third-party mentions. If you are a small business that wants that work done for you, Dooza Ranky, Dooza's AI SEO & visibility employee, does it with a Dooza engineer and your approval, and every Dooza product starts with a refundable pilot — 100% refund within 14 days.
Profound calls itself "the AI marketing platform built for the agentic era." It tracks how answer engines such as ChatGPT, Perplexity, Gemini, Claude, Microsoft Copilot, and Google AI Overviews mention and cite your brand when people ask questions in your category, and lets you "deploy agents to act on it" for answer engine optimization (AEO) and generative engine optimization (GEO).
Its core product vocabulary is worth knowing because it shows what you are paying for:
In short, Profound combines measurement with agents that act on it, run and approved by your team. If you are new to the category, start with our guide to what generative engine optimization is.
As of October 7, 2026, Profound's public pricing page lists two plans for brands, plus an Agency tab:
| Feature | Trial | Enterprise |
|---|---|---|
| Price | Free for 7 days | Custom pricing, demo required |
| Prompts tracked | 50, run daily | Custom |
| Answer engines | 3: ChatGPT, Gemini, Google AI Overviews | 9: ChatGPT, Perplexity, Google AI Mode, Gemini, Microsoft Copilot, DeepSeek, Claude, Google AI Overviews, Exa Search |
| Languages / regions | 1 | Custom (Profound states 30+ languages and 150+ regions) |
| AI Marketer credits | Limited | Custom |
| API, exports | No | Yes |
| SSO/SAML, SOC 2 | No | Yes |
| Support | None listed | Dedicated Slack support |
The Agency tab lists Agency Growth at $99/month, for agencies pitching prospects and managing clients, with full client workspaces available as an add-on for $399/month.
Source: tryprofound.com/pricing (checked October 7, 2026). Plans change often in this category, so confirm current terms with Profound before budgeting.
The practical reading: the Trial is a sample, not an operating plan. Seven days of 50 prompts shows you a snapshot. Agencies have a published plan; a brand that wants to track visibility over months, which is how AI visibility actually moves, is talking to sales.
Because Enterprise pricing is not published, most public numbers for it come from reviewers and buyers. Treat these as directional:
If you see Starter and Growth tiers quoted elsewhere, check Profound's pricing page for the current plan names and what each includes.
The license is only one line in the budget. Profound shows you where you are invisible, and its Agents can draft and publish content with your approval, but the program still needs people to run it:
llms.txt, and consistent name/address/phone data across the web.For a larger brand with an SEO team, content team, and PR agency, that work is already staffed. For a 5–50 person business, it usually is not. That is why many small teams struggle to get value from AI visibility software, however good its agents are.
Here is an illustrative monthly budget for doing GEO properly with a platform your team runs versus a done-for-you approach. Software prices are official or attributed as noted; labor lines are estimates you should replace with your own rates.
| Cost line (monthly) | Profound + in-house/agency execution | Dooza Ranky |
|---|---|---|
| Software | Agency Growth $99/mo for agencies; Enterprise custom (third-party reports ~$2,000–$5,000+); checked October 7, 2026 | Refundable pilot; pricing depends on the product (see /pricing) |
| Setup | Self-serve Trial; Enterprise via demo; your team chooses prompts and runs the program | A Dooza engineer scopes your pilot on a free 30-minute call and sets it up with you |
| GEO content production | AI Marketer and Agents research, write, and publish with approval; your team reviews and runs them | Included: Ranky researches, writes, and publishes on your cadence |
| On-page SEO and schema | Agents can optimize published content; technical fixes need your SEO specialist or developer | Included: titles, meta, schema, internal links |
| Community and third-party presence | AI Marketer can suggest outreach; a PR or community person does it | Included: drafts brand-voice comments on Reddit, LinkedIn, YouTube for approval |
| AI visibility tracking | Deep multi-engine dashboards (Profound's strength) | Included: prompt-level tracking, share of voice, and citation maps for your core prompt set |
The honest takeaway: Profound's total cost is the license plus the team time to run it. With Dooza, the work is done for you: no credits, no per-seat fees, and a refundable pilot. If you need enterprise-scale coverage across nine engines and many regions, or you have a marketing team that wants to run AI agents itself, Profound is the better pick. See the full Dooza vs Profound comparison.
Profound is a strong product, and for the right buyer the price is justified. It makes sense when:
It is harder to justify when you are a founder, local business, or lean marketing team with no one to run it. Even good agents need someone to set priorities and approve the work.
Cheaper alternatives fall into two groups: tools your team runs and done-for-you services. Competitor prices below are from each vendor's own pricing page, checked October 7, 2026; confirm before buying.
| Tool | Type | Starting price (checked October 7, 2026) | Best for |
|---|---|---|---|
| Dooza Ranky | Done for you (Ranky and Dooza engineers do the GEO + SEO work, with your approval) | Refundable pilot (see /pricing) | Small businesses without an in-house team for content, schema, and mentions |
| Otterly.ai | Monitoring | $29/mo (Lite) (vendor page, checked Oct 7, 2026) | Budget brand-mention tracking |
| Peec AI | Monitoring + recommended actions | $95/mo, or $80/mo billed annually (vendor page, checked Oct 7, 2026) | Marketing teams wanting clean visibility and competitor data |
| Scrunch AI | Monitoring + optimization + content generation | $250/mo (Core) (vendor page, checked Oct 7, 2026) | Mid-market brands wanting deeper insight |
| AthenaHQ | Monitoring + on-page and off-page actions, content optimization agent | Free Essential plan; Starter $295/mo (vendor page, checked Oct 7, 2026) | Teams that want a free start or agent help they run themselves |
| Semrush AI Visibility Toolkit | Toolkit in an SEO suite | $99/mo, or bundled in Semrush One (vendor page, checked Oct 7, 2026) | Teams already on Semrush |
| Ahrefs Brand Radar | Add-on to an SEO suite | Free with paid Ahrefs plans from Lite; starts at $50/mo (vendor page, checked Oct 7, 2026) | Teams already on Ahrefs |
Sources: Otterly.ai, Peec AI, Scrunch AI, AthenaHQ, Semrush, Ahrefs.
For deeper reviews, read our best Profound alternatives list and our roundup of the best GEO tools in 2026.
Ranky is Dooza's AI SEO & Visibility Employee. It combines Google SEO and generative engine optimization in one AI employee, and it is priced like software but works like a hire.
What Ranky does each week:
The honest limit: Dooza tracks your core prompt set, with share of voice and citation maps, but it is not an enterprise analytics suite. It does not claim nine-engine coverage across many regions or Prompt Volumes. Dooza's focus is measuring what matters and then doing the work.
Dooza is an AI-native company that builds AI products and services for small businesses, so you are not left alone with a tool. A Dooza engineer maps your business, builds your AI employee, and gets it live in days, and every Dooza product starts with a refundable pilot — 100% refund within 14 days. Learn more on our generative engine optimization services page.
If you do book an Enterprise demo, go in with specific questions so the quote maps to your real needs:
The last question matters most. A clear answer tells you how much execution budget to add on top of the license.
Consider a 12-person consultancy with one marketer. Their buyers ask ChatGPT questions like "best fractional CFO firm for SaaS startups." A Profound deployment could show them, accurately, that three competitors appear in most answers and they appear in few, and its Agents could draft comparison and pricing pages. The marketer still has to pick priorities, review and approve each page, restructure service pages, add schema, and get the firm listed on the roundup articles ChatGPT keeps citing. That is a multi-week backlog on top of their existing job.
The same firm using Ranky would skip the enterprise dashboard, spot-check 20–30 prompts manually each month, and have Ranky publish the answer pages, fix on-page SEO and schema, and draft Reddit and LinkedIn engagement for approval. The measurement is lighter, and the work is done for them. For this kind of business, that trade is usually the right one; a firm with a marketing team that has time to run agents may prefer Profound.
If you are still deciding whether GEO needs its own budget, our explainer on GEO vs SEO covers what changes and what stays the same, and our guide to ranking in ChatGPT is a practical starting playbook.
Profound is built for teams that will run its data and agents themselves. If you want the work that changes those answers done for you, book a free pilot call with a Dooza engineer to scope a pilot that goes live in days, with no contract. Or start your pilot with Ranky on Dooza Workforce; every Dooza product starts with a refundable pilot — 100% refund within 14 days.
Profound publishes a free 7-day Trial, an Agency Growth plan at $99 per month for agencies (full client workspaces are a $399 per month add-on), and a custom-priced Enterprise plan that requires a demo (checked October 7, 2026). Third-party reviews report enterprise deployments of roughly $2,000 to $5,000+ per month, but those are not official prices.
Yes. The Trial runs for 7 days and tracks 50 prompts daily across ChatGPT, Gemini, and Google AI Overviews in one language and region, with limited AI Marketer credits and no SSO, API, or support.
Not under those names. As of October 7, 2026, Profound's pricing page shows Agency Growth at $99 per month and full client workspaces as a $399 per month add-on, alongside the free Trial and custom Enterprise. Third-party reviews describe earlier Starter ($99) and Growth ($399) tiers; confirm current options with Profound.
Yes. tryprofound.com is the website of Profound, which describes itself as the AI marketing platform built for the agentic era, covering AI visibility and answer engine optimization.
Partly. Profound measures AI visibility, citations, and share of voice, and its AI Marketer and Agents can research, write, and publish content, with an approval step before anything publishes. Your team or agency still runs the program, reviews the work, earns third-party mentions, and handles technical fixes.
Among paid tools, Otterly.ai starts at $29 per month (Lite), and AthenaHQ has a free Essential plan (checked October 7, 2026). If you want the GEO work done for you, Dooza Ranky does that work; pricing depends on the product, and every Dooza product starts with a refundable pilot (100% refund within 14 days).
It depends on who will run it. Profound suits enterprises, agencies, and marketing teams that will run its agents and approve their work. Small businesses without that team often get more value from a done-for-you service.
Yes. Profound can measure visibility across answer engines while Dooza Ranky and Dooza engineers do the content, on-page SEO, schema, and community work for you, with your approval.
Automate your business with AI employees that work 24/7. Start with a refundable pilot: 100% refund within 14 days.
Profound is a strong AI marketing platform whose agents can research, write, and publish with your approval. If you are a small business that wants the measure-and-improve loop done for you, starting with a refundable pilot, here is how to choose an alternative.
Profound and Peec AI both track how ChatGPT, Perplexity, and Google AI answers mention your brand. They differ sharply on price, depth, and who they are built for. Here is a side-by-side, and what to do if you want the work done for you.
Start with a refundable pilot — 100% refund within 14 days. A Dooza engineer scopes it with you on a free 30-minute call. Pricing depends on the product; see pricing.
Refundable pilot · 100% refund within 14 days · No contracts