Profound and Peec AI both track how ChatGPT, Perplexity, and Google AI answers mention your brand. They differ sharply on price, depth, and who they are built for. Here is a side-by-side, and what to do if you want the work done for you.
Updated October 7, 2026. Plan details checked against each vendor's pricing page.
Profound is better for enterprises that need depth; Peec AI is better for marketing teams that want clean, affordable tracking. Profound (tryprofound.com) tracks up to 9 answer engines on custom Enterprise contracts and adds prompt-volume data, agent analytics, and an AI Marketer with Agents that research, write, and publish with your approval. Peec AI publishes self-serve plans from $95/mo billed monthly, or $80/mo billed annually (checked October 7, 2026), that track three AI models per plan with share of voice, sources, sentiment, and position.
Both tools assume your team runs the program. If you are a small business without that team and want the work done for you, a done-for-you option such as Dooza is worth a look.
| Profound | Peec AI | |
|---|---|---|
| Positioning | "The AI marketing platform to win" in AI search | AI search analytics for marketing teams |
| Pricing | 7-day free Trial; Agency Growth $99/mo (client workspaces a $399/mo add-on); Enterprise custom (checked October 7, 2026) | Self-serve Starter, Pro, Advanced; Enterprise custom |
| Answer engines | Trial: 3. Enterprise: up to 9 (ChatGPT, Perplexity, Google AI Mode, Gemini, Copilot, DeepSeek, Claude, AI Overviews, Exa) | 3 models per self-serve plan; more as paid add-ons; Enterprise: up to 13 models |
| Prompts | Trial: 50. Enterprise: custom | 50 / 150 / 350 by tier |
| Prompt demand data | Prompt Volumes | Prompt volume (relative demand, scored 1–5) |
| AI crawler analytics | Agent Analytics with CDN integrations | Agent analytics: crawl insights across 40+ AI bots |
| Content and actions | AI Marketer and Agents research, write, and publish, with an approval step | Recommended actions and agent actions generated from your data |
| Security / procurement | SSO/SAML, SOC 2, API on Enterprise | API and SSO on Enterprise |
| Best for | Enterprise brands and large agencies | SMB to mid-market marketing teams |
Sources: Profound pricing and Peec AI pricing, checked October 7, 2026. Both vendors change plans often.
Peec AI is the easier budget line. Its self-serve pricing, billed monthly: Starter $95/mo (50 prompts, 3 models), Pro $245/mo (150 prompts), and Advanced $495/mo (350 prompts). Annual billing takes 15% off: $80, $205, and $420 per month (checked October 7, 2026). Extra models cost more.
Profound's Trial is free for 7 days. Agencies can buy Agency Growth at $99/month, with full client workspaces as a $399/month add-on; brand Enterprise plans are custom-priced after a demo (checked October 7, 2026). Third-party reviews report enterprise deals in the low thousands per month. See our Profound pricing breakdown.
Both tools track a set of prompts, record whether your brand appears, and calculate share of voice. The differences are breadth and extras:
This independent walkthrough shows Peec's prompts, share of voice, source types, and per-prompt sentiment and position. Two points from it apply to any AI visibility tool, including Profound:
I want you to think of prompts as keywords of AI search world. People are not typing keywords in ChatGPT, they’re typing prompts.
If you see the Reddit, YouTube, and corporate sources dominate, post more high value UGC and long-form product pages. LLMs prefer redundancy. Appearing in multiple source types increases your permanence in responses.
The reviewer also points out that Peec asks you to keep your own brand name out of tracked prompts, so you measure whether you show up organically. Peec has since added recommended actions and agent actions generated from your data, so check the current product rather than older reviews.
Both tools answer "where are we invisible?", and both now suggest or generate actions. But someone on your side still has to decide, review, and run the program: "who owns this every week?" The work that moves AI visibility is concrete:
If your team has capacity to run that list, Profound or Peec is likely the better pick: you keep control and pay for software, not service. If not, a tool alone becomes a monthly reminder of the problem.
Dooza is an AI-native company that builds AI products and services for small businesses. For AI search, Ranky does the work. Ranky tracks how ChatGPT, Perplexity, Gemini, Claude, Microsoft Copilot, and Google AI Overviews answer the prompts your buyers ask, maps which sources those answers cite, and then does the fixes: it drafts and publishes answer-ready pages, fixes schema, and flags the third-party threads worth joining, all behind your approval. Every Dooza product starts with a refundable pilot — 100% refund within 14 days.
| Profound | Peec AI | Dooza | |
|---|---|---|---|
| Tracks AI answers and share of voice | Yes | Yes | Yes |
| Citation / source map | Yes | Yes | Yes |
| Content and fixes | Agents research, write, and publish with approval; your team runs them | Recommended and agent actions; your team acts | Done for you by Ranky and Dooza engineers, with your approval |
| Published starting price | Yes for agencies ($99/mo Agency Growth); Enterprise custom (checked October 7, 2026) | Yes ($95/mo, or $80/mo billed annually; checked October 7, 2026) | Refundable pilot (see /pricing) |
| Setup | Self-serve Trial; Enterprise via demo | Self-serve | Done with you by a Dooza engineer |
Dooza is not the pick for a 9-engine, 30+-language enterprise program, or for a team that wants to run its own tool. It is the pick when a small team needs to move from invisible to cited on the prompts that drive revenue. Compare more options in Profound alternatives.
Whatever you pick, run a 30-day test on a fixed set of 30–50 prompts and judge by what changed, not by how the dashboard looks. Our AI visibility tools guide has a scoring sheet.
Book a free pilot call. We will scope a refundable pilot that builds your prompt set, baseline, and first three fixes.
For brands, usually yes. Peec AI's self-serve plans start at $95/mo billed monthly, or $80/mo billed annually, while Profound offers a 7-day free Trial, a $99/month Agency Growth plan for agencies, and custom-priced Enterprise plans (checked October 7, 2026).
Peec AI's self-serve plans track three AI models by default, with additional models available as paid add-ons, and its Enterprise plan tracks up to 13 models. Profound Enterprise tracks up to nine answer engines.
Profound's AI Marketer and Agents research, write, and publish content, with an approval step before anything publishes. Peec AI offers recommended actions and agent actions generated from your data. In both cases your team runs the tool.
Peec AI is usually the better fit of the two for a small business because it has published self-serve pricing. If the business wants the content and schema work done for it rather than run in-house, a done-for-you option like Dooza fits better.
Track 30 to 100 unbranded, buying-intent prompts such as 'best X for Y', 'X vs Y', and 'X alternatives', plus a few branded prompts to check accuracy and sentiment.
Automate your business with AI employees that work 24/7. Start with a refundable pilot: 100% refund within 14 days.
Profound is a strong AI marketing platform whose agents can research, write, and publish with your approval. If you are a small business that wants the measure-and-improve loop done for you, starting with a refundable pilot, here is how to choose an alternative.
Profound (tryprofound.com) sells a 7-day free Trial, a $99/month Agency Growth plan, and custom-priced Enterprise plans (checked Oct 2026). Here is what it really costs, what it takes to run, and when a done-for-you alternative makes more sense.
Start with a refundable pilot — 100% refund within 14 days. A Dooza engineer scopes it with you on a free 30-minute call. Pricing depends on the product; see pricing.
Refundable pilot · 100% refund within 14 days · No contracts