Most GEO tools measure AI visibility. Few actually improve it. We compare 9 generative engine optimization, AEO, and AI visibility tools, split into monitoring tools and execution tools, with reported prices and who each one is for.
Updated October 7, 2026.
The best GEO tool depends on who will do the work: your team or someone else. For small businesses that want generative engine optimization done for them (content, schema, and third-party mentions), Dooza Ranky is our pick, with Dooza engineers doing the setup and work with your approval, starting with a refundable pilot. For enterprises and teams that will run their own program across many answer engines, Profound is the deepest option we reviewed, and its Agents can research, write, and publish with your approval.
Alongside them sit a growing set of AI visibility and AEO tools, including Peec AI, Otterly.ai, Scrunch AI, Semrush's AI Visibility Toolkit, Ahrefs Brand Radar, AthenaHQ, and Writesonic, that track how ChatGPT, Perplexity, Gemini, and Google AI Overviews mention your brand, and increasingly suggest or generate fixes.
Disclosure: Dooza makes Ranky. We have tried to be fair about what every tool, including ours, does and does not do. Competitor prices are from each vendor's own pricing page, checked October 7, 2026, unless marked as third-party reported; confirm before buying.
Most "GEO tools" fall into one of three camps:
| Monitoring tools | Platforms with agents your team runs | Done-for-you services | |
|---|---|---|---|
| Core job | Run prompts through answer engines and report mentions, citations, share of voice | Monitoring plus AI agents or features that suggest, write, optimize, or publish content | People and AI do the content, schema, and mention work for you |
| Output | Dashboards, reports, recommendations | Reports plus drafts, optimizations, and (in Profound's case) pages published after approval | Published pages, schema fixes, community comments, recaps |
| Who runs it | Your team or agency | Your team or agency | The provider, with your approval |
| Examples | Peec AI, Otterly, Semrush AI Visibility Toolkit, Ahrefs Brand Radar | Profound, Scrunch AI, AthenaHQ, Writesonic | Dooza Ranky (with Dooza engineers) |
| Best for | Teams with people ready to act on insights | Teams with a marketer who can run and review agents | Small businesses without spare hands |
A dashboard tells you that ChatGPT recommends three competitors and not you. Some platforms now go further and draft or publish the fix with your approval, but someone still has to run them. If nobody on your team has that time, a done-for-you service fills the gap.
We compared each tool on six criteria that matter to buyers, weighted toward outcomes rather than feature counts:
Prices were checked on each vendor's own pricing page on October 7, 2026. Where we could not verify a price there, we attributed it to third-party reports. This market moves quickly, so treat any price as a starting point for your own check.
| # | Tool | Type | Starting price (checked October 7, 2026) | Best for |
|---|---|---|---|---|
| 1 | Dooza Ranky | Done for you (SEO + GEO), with your approval | Refundable pilot (see /pricing) | Small businesses, founders, local businesses without an in-house team |
| 2 | Profound | AI marketing platform: monitoring + agents that research, write, and publish with approval | Free 7-day Trial; Agency Growth $99/mo (agencies); Enterprise custom (vendor page, checked Oct 7, 2026; third parties report ~$2,000–$5,000+/mo) | Enterprises, agencies, in-house marketing teams |
| 3 | Peec AI | Monitoring + recommended actions | $95/mo, or $80/mo billed annually (vendor page, checked Oct 7, 2026) | Marketing teams wanting clean competitor tracking |
| 4 | Otterly.ai | Monitoring | $29/mo (Lite) (vendor page, checked Oct 7, 2026) | Budget brand-mention tracking |
| 5 | Scrunch AI | Monitoring + optimization + content generation | $250/mo (Core) (vendor page, checked Oct 7, 2026) | Mid-market brands |
| 6 | Semrush AI Visibility Toolkit | Toolkit in an SEO suite | $99/mo, or bundled in Semrush One (vendor page, checked Oct 7, 2026) | Existing Semrush users |
| 7 | Ahrefs Brand Radar | Add-on to an SEO suite | Free with paid Ahrefs plans from Lite; starts at $50/mo (vendor page, checked Oct 7, 2026) | Existing Ahrefs users |
| 8 | AthenaHQ | Monitoring + on-page/off-page actions + content optimization agent | Free Essential plan; Starter $295/mo (vendor page, checked Oct 7, 2026) | Growth-stage brands with a team to run it |
| 9 | Writesonic | Content + AI visibility | Starter $79/mo billed annually (vendor page, checked Oct 7, 2026) | Teams wanting a writing tool with GEO features |
Prices are from each vendor's own pricing page: Profound, Peec AI, Otterly.ai, Scrunch AI, Semrush, Ahrefs, AthenaHQ, and Writesonic. The Profound enterprise range is third-party reported, for example by Rankability. For a deeper cost breakdown, read Profound AI pricing 2026.
Ranky is Dooza's AI SEO & Visibility Employee. Instead of handing you another tool to run, Ranky and Dooza engineers do the work that changes your AI visibility, for both Google SEO and generative engine optimization, with your approval.
What it does:
Pricing: depends on the product; every Dooza product starts with a refundable pilot — 100% refund within 14 days. A Dooza engineer scopes your pilot on a free 30-minute call. See /pricing.
Limits: Dooza tracks your core prompt set with share of voice and citation maps, but it is not an enterprise analytics suite. It does not offer nine-engine coverage across many regions or Prompt Volumes.
Best for: small businesses that want the work done for them rather than another tool to run. See our GEO services page for how setup works.
Profound calls itself "the AI marketing platform built for the agentic era," and in our view it is the most complete platform in this list. Its Answer Engine Insights show share of voice, citations, and sentiment across up to nine answer engines on Enterprise: ChatGPT, Perplexity, Google AI Mode, Gemini, Microsoft Copilot, DeepSeek, Claude, Google AI Overviews, and Exa Search.
Standout features: Prompt Volumes (what people ask AI assistants), Agent Analytics (AI crawler visits via Cloudflare, Vercel, Akamai, and other integrations), AI Marketer, Agents, Context Manager, Profound Sheets, ChatGPT Shopping tracking, SOC 2, SSO/SAML, and API access.
Content and agents: Profound's Agents "run research, writing, and publishing in one cycle," with an approval step before anything publishes.
Pricing: free 7-day Trial (50 prompts, 3 engines); Agency Growth at $99/month for agencies, with full client workspaces as a $399/month add-on; custom Enterprise pricing via demo (checked October 7, 2026).
Limits: Enterprise is custom-priced, and your team still has to run the agents, set priorities, and review the work.
Best for: enterprises, agencies, and in-house marketing teams that want depth and will run AI agents themselves. For those buyers Profound is a better pick than Dooza. Compare it directly in Dooza vs Profound or browse Profound alternatives.
Peec AI tracks brand visibility, position, and sentiment across major AI assistants for a set of prompts, with competitor benchmarking, source analysis showing which domains AI answers cite, AI-crawler analytics across 40+ bots, and recommended and agent actions generated from your data. Self-serve plans track three models; Enterprise tracks up to 13.
Pricing: Starter $95/mo billed monthly, or $80/mo billed annually; Pro $245/mo; Advanced $495/mo (checked October 7, 2026, peec.ai/pricing).
Best for: in-house marketing teams that want clear, affordable reporting and have writers to act on it.
Otterly.ai monitors brand mentions and website citations in ChatGPT, Perplexity, Google AI Overviews, and Microsoft Copilot, with simple prompt tracking and reports.
Pricing: from $29/mo (Lite) (checked October 7, 2026).
Best for: founders and small teams who want to check AI visibility cheaply. Pairs well with an execution tool.
Scrunch AI combines AI visibility monitoring with optimization guidance, including how AI bots crawl your site, and sells page optimizations and content generation.
Pricing: Core from $250/mo (checked October 7, 2026).
Best for: mid-market brands that want more depth than budget trackers without an enterprise contract.
Semrush's AI Visibility Toolkit adds AI search visibility, brand perception, and competitor comparisons to the Semrush platform, so you can see classic SEO and AI visibility in one place.
Pricing: $99 per month, or bundled with the SEO Toolkit in Semrush One plans (checked October 7, 2026); check Semrush pricing.
Best for: SEO teams already paying for Semrush.
Ahrefs Brand Radar tracks brand mentions across AI answers alongside Ahrefs' backlink and keyword data, useful for spotting which sites AI assistants lean on in your niche.
Pricing: free with paid Ahrefs plans from Lite; starts at $50/mo (checked October 7, 2026); check Ahrefs pricing.
Best for: teams that live in Ahrefs and want AI mention data without another vendor.
AthenaHQ tracks AI visibility and pairs it with on-page and off-page actions and a content optimization agent on its Starter plan.
Pricing: free Essential plan; Starter $295/month (checked October 7, 2026), athenahq.ai/pricing.
Best for: growth-stage brands with a content team that will run its agent and act on prioritized to-dos.
Writesonic started as an AI writer and has added AI visibility tracking and GEO-oriented content features.
Pricing: Starter $79/month billed annually (checked October 7, 2026), writesonic.com/pricing.
Best for: teams that want to write content themselves with AI assistance and basic visibility data.
New to the topic? Start with what generative engine optimization is and GEO vs SEO.
| Team | Recommended stack | Why |
|---|---|---|
| Solo founder / local business | Dooza Ranky + manual prompt checks | Work gets done; spot-check a few prompts monthly |
| Lean marketing team (1–5) | Dooza Ranky + Otterly or Peec AI | Execution plus affordable trend tracking |
| SEO team on a suite | Semrush AI Visibility Toolkit or Ahrefs Brand Radar + Ranky for output | Keep one data source, add capacity |
| Agency | Peec AI, Scrunch, or Profound for reporting + Ranky per client for delivery | Report and deliver without adding headcount |
| Enterprise | Profound + in-house teams running its agents | Coverage, compliance, prompt-volume data, agents in-house |
Whichever tracker you choose, the tactics that move the numbers are the same. Our guide to ranking in ChatGPT walks through them step by step, grounded in the Princeton GEO research.
Most GEO tools need someone on your team to run them. With Dooza, Ranky and Dooza engineers do the work, with your approval. Book a free pilot call with a Dooza engineer to scope a pilot that goes live in days, no contract. Or start your pilot with Ranky on Dooza Workforce. Every Dooza product starts with a refundable pilot — 100% refund within 14 days.
It depends on who will do the work. For small businesses that want GEO work done for them, we recommend Dooza Ranky, with Dooza engineers and a refundable pilot (100% refund within 14 days). For enterprises and in-house teams that will run their own program across many answer engines, Profound is the deepest option we reviewed.
A GEO tool helps with generative engine optimization: either tracking how AI answer engines mention and cite your brand, or producing the content, schema, and mentions that improve that visibility.
In practice, very little. AEO (answer engine optimization) and GEO tools both target AI answers from ChatGPT, Perplexity, Gemini, and Google AI Overviews. Vendors use the terms interchangeably.
AthenaHQ has a free Essential plan, and Otterly.ai starts at $29 per month for monitoring (checked October 7, 2026). Dooza Ranky is not a cheapest-tracker play: the work is done for you, not just tracked, and it starts with a refundable pilot.
Many teams benefit from both: a tracker to show share of voice trends and someone to publish content and earn mentions. If budget allows only one and you lack staff, choose a done-for-you service; if you have a marketer, a platform with built-in agents may be enough.
Yes. Semrush offers the AI Visibility Toolkit ($99 per month, or in Semrush One bundles) and Ahrefs offers Brand Radar (free with paid plans from Lite; starts at $50 per month), checked October 7, 2026, both of which track brand presence in AI answers alongside classic SEO data.
For enterprises and teams that need nine answer engines, SOC 2, SSO, API access, Prompt Volumes, and agents they run in-house, yes. For small teams without someone to run it, cheaper trackers or a done-for-you service usually deliver more value per dollar.
Yes, for your core prompt set: Dooza tracks mentions, share of voice, and cited sources across ChatGPT, Perplexity, Gemini, Claude, Copilot, and Google AI Overviews, then Ranky and Dooza engineers do the fixes for you, with your approval. It is not an enterprise suite with nine-engine, multi-region coverage.
Automate your business with AI employees that work 24/7. Start with a refundable pilot: 100% refund within 14 days.
Looking for an Outrank.so alternative? Compare Outrank.so vs Dooza Ranky for SEO content, pricing, integrations, AI search visibility, and business automation, with Outrank's plan checked on October 7, 2026.
We checked the pricing pages of 23 AI receptionist and answering services on October 6–9, 2026. Entry plans run $0 to $199 a month; 100 calls a month costs about $49 to $213 with AI, versus $395 to $1,380 with a human answering service.
Start with a refundable pilot — 100% refund within 14 days. A Dooza engineer scopes it with you on a free 30-minute call. Pricing depends on the product; see pricing.
Refundable pilot · 100% refund within 14 days · No contracts